Nashville weddings

(Sponsor Spotlight) Kerried Away Couture: Custom Bridesmaid + Special Occasion Dresses

Monday, September 12, 2011

This Thursday, we are hosting a wedding planning workshop with Kerried Away Couture.  {See details and rsvp here.}  If you aren't familiar with Kerried Away, we're here to tell you more about this special company.

When it comes to personalizing you wedding, nothing expresses your personality more than your wedding dress and when that dress is custom made for you by a company as talented as Kerried Away Couture, let's just say it can't really get better than that! Kerri Zelenik Burton, owner of Nashville based design shop, Kerried Away Couture, was kind enough to give us the inside info on her business, her passion for creating custom gowns and dress designing for her own wedding last summer. Sit back and settle in because it's time to let yourself get carried away by the beauty and talent of 'Kerried Away Couture'!

How did you get started in weddings?

A photographer learned of Kerried Away’s concept and saw the designs that we offer for everyday wear for women and made the suggestion that I look into working with brides. As I explored this market segment I realized that this was a perfect fit for brides. At the time I was engaged myself and I was having a hard time finding exactly what I wanted so I knew there were others out there struggling with finding the right bridesmaid dress or rehearsal dinner dress that also fit into their budget. Working with brides is now probably 80% of our business.

Beautiful fabric swatches at Kerri's showroom in Murfreesboro. 

What do you like most about weddings?

We enjoy how each bride always has a unique idea, detail, or color they want to incorporate in their dresses. Most brides enjoy designing their bridesmaid dresses or a fun party dress that fits their personality – it’s really a fun process for all involved.

Kerri at her wedding last summer with her bridesmaids in their custom designed dresses (made by Kerri of course)! Photo courtesy of Divine Images. 

What is your service philosophy?

We want the bride to be happy and we will work to make sure the design process is enjoyable and stress free. With a variety of fabric and design options, we also strive to offer each bride the opportunity to design something unique but within their budget.

What are your strengths compared to others in your category? / Why should a bride hire you?

Our strength lies in the business concept. We are able to offer brides the ability to completely customize a dress and also have fittings with the actual seamstresses that make their dresses. In addition, we do not use rack sizing, instead we actually measure the bride or bridesmaids and do our best to fit their measurements on the top and bottom. We also offer a fitting package that brides and/or bridesmaids can choose to purchase in which we can guarantee a great fit – no need for alterations if they choose this package. We meet with each bride and keep in contact with them through the entire process so there is a personal aspect that we offer as well.

Who are your 5 favorite Nashville wedding vendors – helpfulness, professionalism, style?

There are so many wonderful vendors in Nashville its difficult to choose just a few but below are four that we have had a lot of experience working with and would recommend to anyone. Brides can take advice and recommendations but when it comes down to it the most important thing is that the bride feels comfortable and compatible with her vendors. We love working with -- Planner: Kerry Dunn, No Detail UnDunn; Planner: Tiffani Helms, Creative Design Events; Caterer: A Catered Affair; and Photographer: Divine Images.

Melanie, a designer for Kerried Away Couture, in a beautiful Kerried Away dress! 

Who do you recommend when you’re not available/not a fit?

We would recommend Bella Bridesmaid or b.Hughes. Both have a variety dress options and provide great service.

What do you read/watch regularly to stay on top of wedding/event trends?

Ashley’s Bride Guide of course! We also follow the popular entertainment blog Pizzazzerie which has great party design ideas and fun projects. In regards to wedding magazines, we prefer Instyle Weddings. The Knot and Brides.com are also great online resources.

The ladies of Kerried Away Couture and Paige's Pantry  at the grand opening of their joint showroom in May! 

What advice would you give to brides on the wedding planning process in general?

Enjoy this time in your life. It goes so quickly and there are times when it can be stressful and a bit busy but you will be so glad in the end if you really try to enjoy it and soak it all up all along the way. Also, choose vendors that you feel you have a good connection to you and your fiancé. Choosing the right vendors can really make all the difference in the entire planning process and ultimately the wedding day.

A BIG thanks to Kerri for giving us a glimpse into dress design. Can we just talk about those stunning bridesmaid dresses for a second?! Gorgeous! For more information on Kerried Away Couture be sure to check out her website right here or visit her showroom in Murfreesboro! And don't forget to mention ABG for a special discount!

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send   Posted on September 12, 2011 | Filed under: Helpful Vendor Interviews!, Attire - Bridal Gowns, Wedding Dresses & Accessories, Bridal Shows & Events, Bridesmaids & Bridal Party, Luxury Nashville Wedding Finds